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There is no topic wrought with more misinformation, misconception and fear than the role of the industry analyst in their ultimate success.


Forrester, IDC, Gartner, Yankee, OVUM, Bloor Research, Frost & Sullivan and more. When it comes to understanding how to work with the analysts, confusion reigns. For the technology vendor executive, there is no topic wrought with more misinformation, misconception and fear than the role of the industry analyst in their ultimate success. Though most vendor executives can name a few of the industry analysts that cover their space, few understand who they are, what they do, and why and how to work with them. 


The 1/2 day 6hours workshop is designed to not only answer all of those questions and more, it is also designed to help dispel some of the myths surrounding the analysts and how they work.

"The term “analyst” is like the terms “software” or “hardware”. It works as a broad categorization, but utterly fails to describe any of the actual capabilities or characteristics of the firms in that category."
 

The topics covered in the workshop include:

• Who are the analysts in your marketspace?

• What do they do?

• Why should you work with them?

• When should you pay them?

• What are the best practices for working with them?

• How to measure the success from your Analist Relation efforts?


For a fixed fee of € 1.500,= (excl. VAT) the 1/2 day in house workshop offers pragmatic tips & tricks and tons of real life experience. Based on years of experience in working in the analist industry 6hours Associates brings you and your team a pragmatic result-oriented workshop to drive more effectiveness from your analist relation efforts.

This 6hours workshop (in Dutch or English language) has limited availability. Contact us for more details at: info@6hours.nl 


A first introduction on the workshop can be found on SlideShare.net